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Online marketplace development based on professional experience and exclusive ready-made software

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If you want to know how to build an online platform for ecommerce business, you can’t do it without the OMS. This article will tell you about the most effective and convenient online marketplace software for developing your idea and making it a profitable project.

Marketplace development of multi-sided online platform

Airbnb, Amazon, Uber, AliExpress, eBay, Etsy – these projects are real heroes of our time. The possibilities of these sites are used by millions of people, and it is difficult to find a smartphone that doesn’t have installed an application of any marketplace. Multi vendor platforms offer everything you can think of: consumer products, foods, professional services, real estate, freelance jobs, sports, education, transportation, data, mobile app, graphic elements, etc. It’s hard to come up with ideas for customer satisfaction, which are not yet embodied in ecommerce.

Nevertheless, if you seriously decide to build an online marketplace business, so the meticulous strategic planning will help to bring your website to the top and get a stable profit. But first, you need to create a custom platform and the CRM to manage it. Professional programming and further management require large investments and long cooperation with developers and advisors. However, there is a more simple and quick way to create and run a customizable marketplace from scratch with expert knowledge, and details about the ready-made software can be found at oms.rademade.com/marketplace-development. But now let’s talk a little about how online marketplace development determines the success of trading websites.

Online marketplace development for MVP creation

Suppose that you have discovered the real problems of your users and came up with solutions for them. A good idea is the first step towards creating a multi-user platform.

To test your idea, you need to design a minimally viable product (MVP) and make sure that your project solves the main problem of your users, not only in theory but in reality. After starting and receiving feedback from customers, you will redesign and finalize the platform. So, it should be as customizable and scalable as possible.

To develop an MVP, you need to hire a professional designer, a programmer builder, a web marketer (like most companies do) or use a ready-made software solution for building a multi vendor online marketplace (Online Marketplace Software). And you will not find a more effective implementation than the Online Marketplace Software by Rademade.

Opportunities OMS by Rademade

A properly designed MVP contains a minimal set of functions. This is the so-called core version. It must contain:

  • Admin dashboard
  • Filtering and sorting items
  • Tools for managing categories, vendors, products
  • Items и Orders management tools.

Your platform must be SEO optimized and integrated with Google Analytics for analysis and promotion. You will need an application for iPhone and Android to become user-friendly. All these possibilities you get with the OMS. And only after launching your marketplace and receiving first tractions, you will learn about the real needs of your sellers and buyers. This information is necessary for customization and expansion of the platform.

Marketplace customization, marketing and growth

Integrated marketplace development includes the whole system of large and small transformations. All of them are aimed at the convenience of using the platform for each peer and ultimately to build a community around the marketplace’s niche. A prime example is Fuqua Development agency (Atlanta). This corporate builds realty, which becomes homes for many people and at the same time improves the surrounding area.

What should you do to let your marketplace provide value for users?
Online Marketplace Software by Rademade offers the features you need:

  • Geolocation and map
  • Chat for communication between users
  • Calendar for date/time management
  • Different business plugins
  • Payment systems for different business model
  • The rating system for each vendor.

OMS assumes a special script for all these and some other functions. In addition, we are ready to help you implement additional expected or unexpected properties for customization.

Thus, the ready-made Online Marketplace Software by Rademade will become a personal developer of your company and help to build your own marketplace for any niche, launch it and lead to success.


8 Minutes To A Marketing Video

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A “Facebook marketing expert” accepted our outreach offer to create a video for her business at no cost, just to show her what our new video-making platform can do.

I sent her back a 16-second video that pitched her Facebook marketing course. It included professional graphics, the typography was perfectly in sync with her brand and website, and she didn’t have to copy-edit and request changes.

Oh, and it took about 8 minutes from start to finish.

Intrigued?

Guess what – you have a ton of on-brand, ready-to-use content for videos too! If you’ve got a web site, or a Facebook page, or printed material, you already have assets for video.

Here are some expert shortcut tips to get you to “video content” in under 10 minutes.

First, you need to be clear on subject matter – if you don’t have a well-defined message to get across in a video (or videos), start there. Since this was the top-listed course on said expert’s web page, I assumed that she was interested in having people sign up.

Tip #1: don’t “make a video.” Waste of time. “Make a video about _____.”

And yet – and yet, this is where most people go into vaporlock when it comes to video. “I want a video about this new course. Must…get…camera…footage….voiceover…budget…”

No, you don’t.

Hiring a studio and crew, with cameras and lights, at hundreds of dollars an hour, is one way to get video – the expensive, slow, difficult-to-update way. Save your calendar and budget!

She already had a great-looking web page about the course that covered all the W’s – who, what, where, when, why and how much. The “content” required to pitch the course was already there – too much content, in fact. The page itself wasn’t well-suited to posting or emailing – too long, not very visual, and no motion.

In video form, though…people like video; they’ll click on that little triangle 3-4 times more often than they’ll read a long paragraph.

So putting that content into a video ‘container’ was the solution.

Tip #2: select clear, short visuals & copy for video use.

Since it was her web site, I assumed that it was on-brand; transferring her logo to the video background & matching her font was simple.

Opening scene – how do we grab people’s attention? Oh, look, there’s a big, splashy intro graphic about the course, right on the site. Right-click, download, add to video.

The actual course page was one of those long-form sales pages…the kind that scrolls forever, with the price (finally!) in Tierra del Fuego. Too much text – but there was a great, short paragraph about the reach of Facebook, plus a tight little chartlet about Facebook (79% of all social referrals!).

So I copied that text, and popped it in a Franklin Gothic text block on the video next to the chart image.

Tip #3: a few basic design tools – a color-sampler like Sip, and a good screen grabber like Skitch, help!

Middle segment of video, done!

The closing screen content was the simplest of all shortcuts – a screenshot. Her web site already had a big fat checklist of the reasons someone should take the course.

Here’s the key – if it were a tiny, svelte Norwegian checklist, a screenshot wouldn’t have worked. You stretch a screen shot, you get an ugly graphic. You shrink a screen shot, it still looks fantastic. So these folks following the design trend of Truly Enormous Single Visuals for websites make the video job easier, too.

So closing segment = checklist + huge URL to her course landing page.

Seriously, that was it. Under 8 minutes to a finished marketing video.

I’ll recap. You need a video?

  • Grab copy and graphics off your web site.
  • Pick a template that suits the brand, with a soundtrack that helps move people.
  • Drop A into B, download video, and start marketing.

Oh, sorry.

Wait – stop, not done yet.

If you just download a video file, you’re looking at a bunch of technical grunt work to make it do something for your marketing. Creating is one job; using video is another.

That’s OK. We built the sharing-and-using tools into Vid.One to get rid of grunt work.

  • Upload video to Facebook? Check. (Business pages, too!)
  • Post on Twitter, LinkedIn – yup.
  • Transfer video to Vimeo, Wistia or Vidyard – that’s a yes.
  • Add directly to MailChimp, Campaign Monitor or AWeber? Yah, sure, you betcha.

Tip #4: A video file alone doesn’t equal marketing action.

So next time you’re thinking “we should have more video in our marketing mix”, take a look at all the content you have for that next project. If you’ve got a web page – even in draft – it adds up to a lot more than you’d think, usually.

Grab all those files, and head on over to Vid.One, and give it a shot – you don’t like it, you don’t pay. You do like it, it’s about 5 bucks (seriously.) We think you’ll be pleasantly surprised just how easy it is.

Here’s the funny part. I got a snippy email back from her saying “this is an older class that I’m not really marketing…the video really isn’t on-brand for me at all, sorry.”

Um…OK…it’s your website, your logo, your font, and your content about your online marketing course. Maybe there’s an alternative-facts type definition of “expert” that I missed, or maybe it’s just one of those ‘do what I say, not what I do’ situations.

I decided not to sign up for the course after all, though.

Guest article written by: Matthew Dunn is the founder and Chief Explainer at Say It Visually, creators of Vid.One, Fast Forward Stories and other visual-communication services. He’s been a startup CEO, corporate Senior VP & CIO, Microsoft veteran, professor, and teacher. He is also an award-winning writer, designer, director, inventor. Matthew holds a Ph.D. in Digital Media and an MFA in Directing.

A Beginners Guide to Setting up the 3D Movie Experience at Home

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Nothing beats a three-dimensional play on reality, which is an experience like no other. Things pop out from the screen and soar about in your reach. It’s a mind-befuddling illusion of sorts, not to miss out on.

If last week you HAD to go a movie theatre just to enjoy a 3D movie, this week you can totally duplicate that exact same experience at home, by meeting a few technical requirements. Check them off your list as you go.

Visual Requirements

The first thing you need is a video setup to enable the 3D experience in your living room. There are certain elements which complete the visual aspect, some of which are highlighted below.

  • The TV: If you have a 3D-enabled HDTV like the Xfinity TV, all you need to do is tune it to the required settings, which are pretty easy to locate.
  • The Projector: If TV is not an option for you, then you could always go for a high-quality projector, like Optoma GT1080, which allows for wonderful 3D viewing. Set-up a matte-white projection screen, connect the HDMI, cut the lights, and enjoy the cost-effective experience.
  • The Disc-Player: If you wish to watch a stellar movie on a 3D Blu-Ray, then you would obviously need a Blu-Ray player which supports the 3D format, like Sony’s BDP-S5500. Plop the disk, connect it to the TV or the projector, make sure the audio is intact, and immerse yourself in a 3D reality.
  • The Stream: If a Blu-Ray is hard to get, then you can stream 3D content online over Vudu and Netflix, which both offer an adequate number of films and shows in 3D. Sync it with the 3D-enabled TV, projector, or disk player through your WiFi to start watching!
  • The Glasses: There’s an important accessory which comprises a vital part of the 3D visual infrastructure. It’s the glasses, polarized to materialize the 3D succession of images for the brain to assess. There are two kinds of glasses: active shutter ones or dark passive ones. The kind you need depends on the sort of a TV setup you have. Some need active, some require a passive 3D viewing. Choose what suits you best.

Audio Requirements

Sight is always accompanied by sound. It’s just the way it goes. After ticking the visual requisites off your checklist, it’s time to focus on the audio requirements, mentioned below.

  • The Theatre Effect: You cannot watch a 3D movie in just any room and appreciate the experience fully. You need to make an effort to recreate the theatre effect at home. Fiberglass roof, carpeted walls and floor, darkened windows, dimmed lights, and contracted space are just a few ways to amplify the acoustics.
  • The Sound System: To match the 3D visuals, the sound system needs to be on par with it. Consider WiFi and Bluetooth connected tallboy speakers with HDMI receivers, like the ones offered by Sony. They’re sure to create a home theatre effect like no other.

Content Requirements

As for the actual 3D content, there are more than 500 movie titles offered in 3D, along with many sitcoms and other shows, either online or in DVD form. You can get a hold of them, plug them in and have a fantastic movie night. If I was to suggest a 3D movie or two for your night, I’d recommend Titanic, Avatar, The Walk, and Gravity.

So there’s no need to head over to your nearest cinema to watch a movie in 3D, when you can recreate that same experience at home, maybe even a better one, by following the aforementioned pointers.

Get your popcorn ready, wear your cool glasses, sit on the couch, and step out of your boring reality!

Guest article written by: Robert James is an MIS with a vast experience and research on personal and home security tech and gadgets. He also write on Comcast Xfinity Packages MMA Fighter and Technology enthusiast with a will to act. Tech Writer and Researcher with a flare to review the latest security tech and gadgets.

How to Find the Best Software Testing Company?

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According to the statistics, the IT companies will be increasing their testing budget from 26% to 40% in upcoming years. This increase is because of the importance and necessity of delivering the best quality software in the market to bypass competitors and retaining customers’ loyalty. However, the job of finding a good software testing company is difficult. There is a shortage of well versed and skilled quality assurance testing companies that can live up to your expectations and prove your suitable collaboration model for testing project. This article shares the top tips to find the best software testing company.

Define a clear collaboration model

Software testing is not a onetime process because even if you have a single product, there will be version iterations of your product. Thus, the software testing is an ongoing project. You need to collaborate with a software company that can work in harmony with your team and organization to deliver expected outcomes in record time. Thus, before approaching testing company, outline a collaboration model for the long term. If you think, you are not ready to go for a long term collaboration model, then outline clear requirement and expected results from the software testing company. This will help in speeding up discussions once you start finding the best company for your project.

Look references and testimonials

It is important to look at the past work and success stories of the company to assure you are hiring the best software tester that has already proven itself. You can ask to provide some references of the clients with contact details so you can talk and cross check with them. You can also see the testimonials of the software testing company received from happy clients. This will give an idea of a company’s professionalism and expertise.

Look around in the digital world

It is good to spend some time researching about the company online at different websites that talk about the company. You can see unbiased reviews about the company that will give an idea about how the company operates and what is the reputation of the company. It is always good to outsource your quality assurance work for the company that has strong and positive online reputation. Please be liberal to overlook some negative reviews as nobody can please everyone.

Ask about the complete proposal

It is always good to get a professional proposal from the company that has details of everything. The proposal must share scope of work as well as what is not part of the work. The proposal will give a hint of their professionalism, work etiquettes as well as business standards. The proposal will also make things and cost transparent that will save you from any shocks coming your way later.

These are the top things you can do while hunting for the top QA companies. These steps will help you to find a good company that will work with you for years in the process of business growth and quality software delivery.

5 AI Tools to Get You Started with Marketing Automation (Without Them Taking Over!)

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The AI doomsayers predict an AI “jobpocalypse” is coming.

Many factory jobs have already been replaced by mechanized production lines. Some of the next to go will be drivers. Then… maybe even the creative, cognitive jobs will go too.

Or maybe not. Kevin Kelly, acclaimed predictor of technology trends, has a more optimistic view.

Kevin points out that although we freaked out when a computer beat the world chess champion in 1996, the best player today is not an AI. It is also not a human. It is a team of both human and AI.

The transition ahead of us – the integration of AI into the field of marketing – will probably look similar to the world of professional chess.

We won’t be replaced by machines – we will team up with them. And there’s never been a better time to start than now!

These 5 examples of intelligent tools start with the easiest and least risky – an internal training bot for your sales and marketing teams.

1) Give Your Team a Sleepless Little Helper

GrowthBot is one of more than a thousand ‘Slack bots’ available today. Slack, being an instant messenger built for internal use, is a contained environment. No customer will see what goes on there. If you’ve never used a bot before or you’re particularly apprehensive about it, a Slack bot is the perfect way to dip your toe in.

In particular, GrowthBot gives your people access to specialized sales and marketing information, as well as quick-triggers for a variety of simple tasks. This means you can complete a task that would normally take 30-60 seconds in only 2-5.

2) Keep Your Customers Happy with Ease

Interacting with customers can represent a monumental time-suck. While the personal touch is always appreciated, the public has grown quite comfortable with bot conversations… as long as the bot does not pretend to be a ‘real boy’.

Try out Dexter – a platform you can use to create your own custom chatbots in very little time without a developer.

3) Make PR Outreach a One-Email Task

Media outreach is a pain. AI can now take away the bulk of the drudgery.

Howler scrapes the internet daily to update a database of journalists. Their data set includes a variety of info for each writer, from their recent articles to an estimation of overall influence. You provide the pitch, then the software picks all the relevant journalists, personalizes the pitch, and sends it out to hundreds of potential media contacts.

4) Get Data from Any Site You Like

Import.io first came out in 2014 and since then it’s grown into a leading web-scraper for the layperson.

The process is simple: You activate the web app and open the site you want to collect data from. You ‘teach’ the app what data is relevant and what to skip. Then you let it run, and in a few minutes, you have a spreadsheet with a hundred relevant sales prospects and their phone numbers, or a thousand Twitter profiles that might show an interest in your product.

Turning a business directory into your own neatly-organized spreadsheet almost feels like cheating. Soon, it will be the norm.

5) Clean Up Your Messy Data

Marketing relies increasingly on data, and that trend is only going to continue. Already, many marketing agencies or departments are swamped by the massive workload of sorting through data manually.

Software like Trifacta can free up all those manhours once again. Human beings are best at innovating and creating new value for the business – things AI will certainly not master in our lifetime, if ever.

6) Bonus Mentions

AI will soon reach into almost every aspect of businesses. Here are a few other examples of AI tools being used by businesses to give you an idea:

  • Analyzing sales calls. (Ringostat)
  • Developing customer personality profiles. (Indico)
  • Faster graphic design and video editing. (Beautiful.ai and Magisto)
  • Eliminating grammatical errors. (Grammarly)

Buying a separate SaaS product for everything would probably cost more than it would save. Eventually, we might all have a resident data scientist to help us ‘cognify’ every inch of our workflows. Until then, do an 80/20 analysis to find out where your biggest time sinks or human-error-hotspots are, and see if a smart tool can solve the problem.

Guest article written by: Ashley Little is from Do Supply, Inc., an industrial electronics supplier based in Cary, NC. She writes about robotics, machine learning, and the future of automation for industries.

12 Top Tips for Launching a Brand-New Business

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Many aspiring entrepreneurs allow fear to stand in the way of launching a business. Yet if you want to enjoy great success, you cannot be afraid of failure. Read the 12 top tips for launching a brand-new business in 2018.

1. Find Your Passion

If you do not feel passionate about your business or industry, you will not feel compelled to invest your time, energy, and money into your new venture. Running a successful enterprise takes much more than knowledge and skill; it requires passion, determination, and focus. So, if you don’t love the industry, don’t enter it.

2. Start Off Slow

Have you got a brilliant business idea you believe could be a big success? Don’t quit your day job just yet. Unless you have a considerable amount of cash in the bank, you might not have the capital to pay your bills, fund your lifestyle and invest in your new venture. The money you earn can then be put into your new business, and you can eventually quit your job once the business starts to earn a steady profit.

3. Write a Professional Business Plan

Every successful company starts with a business plan. This will map out what you need to do, how you’re going to do it, and when you’re going to fulfill your goals. It will also prove to a bank or private investor that you understand your business inside and out, which can give them confidence in your ability and foresight, so they might be more likely to fund your new venture.

4. Do Your Homework

In addition to writing a business plan, you will also need to thoroughly research your industry. You’ll need to become an expert on not only your business, but on your industry, competitors, products, and services. You’ll also need to identify the tools you’ll need to grow your company early on. For example, if you plan to set-up a carpentry business, you’ll need to invest in the highest quality circular saw, claw hammers, and utility knives. If you don’t, you might fail to add the items into your initial budget, which can lead to bigger financial problems a little later down the line.

5. Start Networking

Are you waiting for your business to get off the ground before reaching out to clients or customers? Don’t. Start networking now so you will have people to consult once you have officially launched your new business. Aim to form relationships with your target audience, providing details or sneak peaks of your services to gain their attention. As a result, they might be more likely to invest in your goods or services once you officially launch your new company.

6. Know Your Market

Before you seek investment, you must identify if you have a great business idea before you sink a substantial amount of money into the venture. To do so, you should conduct research with your target audience, asking questions regarding your goods or services.

7. Learn More About Your Prospective Customers

Don’t attempt to target all genders, demographics and locations when launching a new business, as you’ll spread yourself too thin and dilute your marketing message. If you want to attract customers, you must target a specific demographic to encourage engagement and conversions.

You need to understand what drives their buying decisions, how they communicate with brands, and how you can differentiate your business from your industry rivals. The more you understand about your prospective customers and how they make purchasing decisions, the more successful your business will be.

8. Secure Your Finances

Once you have developed a business plan and thoroughly researched your chosen market, you can start approaching potential lenders or investors. If you want to secure the investment, you must know your numbers inside and out, so you can answer all their tough questions. Investors will like to test your knowledge to identify your strengths and weaknesses, so don’t be caught by surprise and know your business, industry, and finances like the back of your hand.

9. Exude Professionalism

Everything about both you and your business must exude professionalism. This means developing branded business cards, securing a business address, wearing professional clothing, and treating others in a professional, polite manner. If you turn up late, appear unkempt or offer inconsistent marketing messages or branding, you will look anything but professional, which will force people to lose confidence in both your brand and ability.

10. Understand Your Legal and Tax Requirements

Every business will be subjected to various legal and tax regulations, which they must adhere to every day. For example, all companies will be required to register their business. You’ll also need to state whether you will have Workers’ Compensation insurance or if you will handle the payroll taxes. The type of business ownership you choose will also determine your income tax option. For this reason, you must gain a greater understanding of both your legal and tax requirements before you operate a new business, so you can avoid complex and expensive consequences in the future.

11. Plan an Official Business Launch

Develop interest in your brand from the start by planning an official business launch. It’s an effective way to promote your brand to a wider audience, and the event could help you immediately secure your first customers or clients. You can also raise your profile by inviting as many influencers, industry experts and journalists to the event, who might be happy to cover the event on their social media profiles, website and more, which could help you secure a considerable number of customers.

12. Help People Learn More About Your Products

Do you want to make an instant connection with your target market? Help your prospective customers to learn more about your products or services by featuring instructional videos on your website or social media profiles, and offer free trials to help them to make an informed decision before they commit to a purchase. It could help to encourage trust in your goods, services, and brand, which could help you increase your profit margin.

App Developers and Innovation Leaders Launch a Developer Workforce Initiative

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The most innovative organizations and companies embrace next-generation tools, technologies and platforms to transform business models as well as disrupt traditional marketplaces. In order to compete in the digital age, organizations and businesses would increasingly need to empower and attract creative, talented and expert software developers.

The App Developers Alliance’s new Developer Workforce Initiative is a worldwide effort to boost expertise, size and understanding of the critical workforce. The initiative is a first-of-its-kind campaign, which engages, supports, educates the software developers in the world everywhere, across all technologies, platforms and industries.

A software application development company Australia could deliver the best services to the clientele, across all industry verticals. The investment in the digital transformation in the world represents the commitment of developers, including software development companies in Sydney to meet the growing demand by enterprises and organizations for developer talent. Furthermore, it recognizes that adaptation to the digital age spans industries, competitors, nations and will ultimately benefit everyone.

SPECIFIC PROGRAMS AND PLANS

The Developer Workforce Initiative includes several specific programs and plans, which include:

  • Gathering industry technologists and leaders to host events and to deliver programming to developer
  • Define and shape the industrial internet capabilities
  • Building core competencies and set criteria for industrialized app development
  • Matchmaking developers with organizations in search for talent
  • Deploying educational content and resources for developers preparing to join the development workforce
  • Determining new software development trends
  • Performing research and providing analysis on the changing requirements of the developer workforce

SOFTWARE DEVELOPERS ARE ESSENTIAL WORKFORCE

Software developers and designers have become an essential workforce, building programs, tools and platforms that transform modern life. The Application Developers Alliance and a group of industry leading organizations announced a worldwide effort to increase expertise, size and understanding of the workforce. The initiative is a first of its kind campaign.

Software developers, such as those working with Australian software development companies again are considered the essential workforce these days. Today is an important time for any organization or business that depends on developers to create services and products and drive enterprise-wide innovation. Each company, regardless of industry or size, is transforming into a tech company. The men and women at the center of the development are vital to each and every facet of the economy, people’s lives and governments. Investing time and resources to support the developer workforce is an investment that is beneficial to everybody.

THE DIGITAL TRANSFORMATION

The digital transformation would rely more and more on attracting the most creative, talented and expert software developers to work on a wider range of technologies, across industry verticals and within systems that are more complex. To meet the growing need and demand across all sectors and industries, a global cross-industry commitment is being made.

Businesses would win or will lose, depending on their software product design, the deployment and operation. Information technology should move from being a control and cost function to being a strategic asset, which does not increase business risk. Real time enterprise is the future of development and the goal is to prepare a new kind of develop for a new type of market, through providing the developer community the skills, experience and tools that are necessary in order to succeed.

Organizations have realized that they have to innovate or die. The aim is to equip develops with the techs and tools in order to deliver to Fortune 500 companies the same, agility, powerful disruption associated normally with startups. Ultimately, it’s all about democratizing innovation and the initiative is the perfect vehicle of amplifying the vision as well as engage developers across all industry verticals. The initial corporate supports of the initiative include AT&T, Apcera, Ericsson, Built.io, Ford, Facebook, Intel, Google, MapR as well as other members. The group welcome more industry stakeholders to join in the effort.

THE PROS OF HIRING A SOFTWARE DEVELOPMENT COMPANY

Definitely, there are numerous advantages of hiring a software development organization. For one thing, this kind of service provides the most practical option for those organizations in countries with high cost of labor. By outsourcing certain projects, companies shake off much financial burden brought about by a bigger-than-needed staff. Enterprises with an ever-growing labor force will usually have difficulty compensating for the high costs.

By going for an offshore software provider, such as custom software development Australia ensure that the most professional and best professional programmers will attend to the project requirement. One of the perks of going for specialized outsourcing services is that enterprises will get to choose who the professionals who will be involved in the next project. This ensures complete participation and absolute trust could be built from the very start. Total customization is what organizations will get. They will not only be able to control every project along the way, but would also have the benefit of synchronized schedules, which response to the needs of the regular staff.

The Developer Workforce Initiative empowers software developers, innovators and technology experts to provide better services to the clientele all over the globe.

Guest article written by: Ritesh Mehta, the Senior Technical Account Manager at TatvaSoft Australia, is an individual sound knowledge of Marketing Ops (MRM) application development, SAAS & SOA application development, Offshore & Vendor team management. Company being a custom software development service provider in Sydney has a stretch of talented brains in various technologies like big data analytics, mobile app development services in Android, iOS, hybrid app using ionic & react native framework and much more.

How to make money online for free

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You surf the web, you get the latest information and it suits your needs. But what if one wants to make some cool money with the help of internet? Of course, making money requires some investment but does internet clears this hurdle or it is the same old hard work to earn some bucks over the internet? These are most of the questions we are asked quite often and we have decided to answer all of these in a single post. Here we will list some of the free ways to earn money and the best part is you do not need to invest a single dime.

Teach English online and earn some extra coins:

Are you good at English? Is it your native language? Do you have a strong command of grammar? Well, if you have all these characteristics you are only a step away from earning yourself extra money without paying any fee and with the comfort of home. VIP KIDS is an online resource for Chinese students who want to learn English. Providing native speakers a chance to mentor students learn English right from their home.

Review products and get paid:

Getting paid over the internet is as easy as reviewing the product and you can have your share of it. Let me tell you some decent amount that you can earn by reviewing specific products with Vindale Research. The site pays its reviewers up to $75 per review. The review products mostly consist of financial products, websites, tech products, gadgets, online services and everything under the sun. Though there are tons other websites that pay to review products, Vindale is right now the most trusted and top of the line one, and the best thing about it is you need just signup and you are good to go.

Get paid to read emails:

You do it every day but have you ever heard that you can make a few cents by just reading emails? Well, it may seem a bit cheeky but don’t worry I will get you onboard how the system works and how you may earn a few bucks by just reading emails coming to your inbox. Traffic is the ultimate source to get online sales and companies spend much more to get that traffic flowing towards it. One way o getting that traffic is email marketing and sites like Inbox Dollars make it even simpler for advertisers and freelancers like us. Inbox Dollars takes money from advertisers to send traffic to the site and then affiliates some of the amounts for visiting the sites.

Get paid to click:

Click Click Click, the everyday routine of computer users but what if you are paid to click? Wouldn’t you love doing it? There are a ton of websites that pay cents for clicking the ads. Though it is a very much controversial way of earning money online, I still recommend doing it if you are looking to collect handsome money in a quick time.

 

Guest article written by: Ch Rashid


DesignEvo – How to Make Your Own Custom Logos

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If you want to create a logo for your company and you do not have design knowledge, DesignEvo is an excellent option for you since there is a large number of professionally-designed templates available which enable you to make your custom logo easily and quickly.

DesignEvo has more than 3,000 templates where you can get creative inspiration to create your own professional logo. After clicking the “Make a Free Logo” button on the homepage, you will get into the template page.

First and foremost you choose a category. All the templates are arranged into different categories, such as Business & Finance, Fashion & Beauty, Technology & Communication. Just choose the one that best suits your purpose. Then you can find a specific template and customize it to make it with your own style.

Enter the name and tagline (or slogan) of your own business to replace the original ones on the template. If you don’t like the font, you can choose from more than 100 preset fonts to use. You can also quickly adjust the size, color, style, and effect of the text.

To take your logo design to the next level, you can personalize it with shapes and icons. There are more than one million icons that you can search through. No matter your purposes, you will find the items that perfectly meet your needs.

DesignEvo is available in English, Spanish, Portuguese, German, Chinese and Japanese. You can register, but that is not necessary to make your logo.

Conclusion

DesignEvo has its charms, especially for people who do not have any graphics knowledge themselves, including:

  • Over 3000 logo templates
    You can browse through the different categories or search using keywords to find the perfect logo template and customize it without difficulty.

* Lots of fonts and icons
You can choose from millions of well-designed icons and 100+ free fonts to enhance your logo.

* Customization tools
Your logo can be fully customized with your creativity – the possibilities are limitless.

DesignEvo has a clean and simple interface that enables everyone to create logos in minutes. There is no need to register and you can download your logo for free.

How is link building changing with the changing landscape of content as per Google SEO?

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The only way to power website traffic from organic search is by utilizing the power of link building. It is a smart combination of marketing skills, social skills, sales, and psychology. Good link building campaigns can change the face of a brand within months. It is as simple as securing the links from independent websites. A high number of links that point towards highly reliable and reputable sites often contributes to a higher ranking.

Here are the three most convincing reasons you need link building for your website –

  • Links are great for SEO. Google search engine swears by link building.
  • Links facilitate referral traffic.
  • They support marketing. Each link is like getting a vote of confidence from one website to another.

Google is switching its focus from short content to long-form content of about 800 words or 1200 words. There is a visible shift towards long-tailed keywords. These are also increasing the chances of any website to link a higher number of appropriate content from other sites quite easily. According to experts from Fudzology, it is as simple as expanding the same space to increase the probabilities of discovering pertinent linkable content.

Link building, relevance, and the Skyscraper

All we can conclude from these points is that links are most important for increasing traffic online. Any website that does not have links is going to suffer when it comes to referral traffic from other, related sites. Therefore, good link building can NEVER be accidental or off-handed. Good link building takes effort and planning.

The primary step of any link building technique is the promotion of your content. As per Brian Dean, the father of the Skyscraper Technique – you need to find content similar to your own in the same niche. Find the people who have already linked to the other content and reach out to them with a similar message. Since the existing piece of content is already so well-indexed by Google and liked by the audience that getting backlinks to your new content is not as difficult anymore.

Focus on broken links and dead link building strategies

In case you are trying to reenergize your old content, checking your webpage for broken links is another great option. This works for people with websites that have been functional for a while. You already have the content, you already have a list of websites that link to the content, and all you need to do is find out which links are not working anymore because the content has moved or the URL has changed!

Dead link building works quite well for new content as well. Find a website in your niche that has some links that are not active anymore. Contact the webmaster and explain that their links are not working anymore. Convince him to link the existing content with your website in place of the broken links. The idea is to provide content that is in the same genre as the replacement page. Asking the webmaster to link to your sales page is not effective in most cases!

Google always believes in relevance

Google does not like the irrelevant content or accidental content. For gaining brownie points from Google, you need to keep your link source relevant to the sink. Therefore, staying visible on Google will depend on how well your webpage is linking to other high ranking webpages of the same niche. The process is quite similar to Yahoo, Bing and Ask since all the leading search engines have similar algorithms. In case you have backlinks from strong but irrelevant websites, you must have noticed a significant rise in your visibility. However, this rise is only temporary. Once your competitors and successors secure links of similar strength from highly relevant sources, they will supersede your website in performance, visibility and Google PageRank.

In the end, it all makes sense

SEO and backlinking are closely knit. They are both continuous processes, and there are very few hacks that can help you or your SEO team in the long run. You need to invest in long-term SEO campaigns that can help boost the organic rank of your website in the Google SERPs. With each passing day, the quality of content, its topic and relevance are becoming more important to Google. This is in part due to the introduction of RankBrain and partially due to the domination of Voice Search. The websites with content that answers more questions bear more relevant content contain high-quality language, and links often find themselves in the higher ranks of the relevant search results.

Futuristic Construction Technologies

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Everyone knows technology plays a crucial role in today’s day and age. Not only that we use technology in our everyday lives but large companies use it for their core business operations. This is the case with the construction industry as well and we keep seeing new construction technology trends emerging on a regular basis. The new technologies are specifically designed to help construction companies get the job done more quickly and efficiently. That said, we’ve come up with a couple of new construction technology trends you’ll want to watch out for.

3D BIM modeling

3D BIM modeling sure is one of the hottest new things in the construction industry. This technology has replaced traditional blueprints and made the job of construction companies a lot easier. Basically, new 3D blueprints make it easier for everyone involved in the project to synchronize their work. This results not only in better planning but also faster construction and reduced costs. Moreover, if a client decides to make some changes to a building built using a 3D blueprint, the blueprint can again be used to determine the time and price of the project. It’s also important to mention that 3D blueprints can be a real lifesaver when it comes to adjusting ventilation and heating system in a building.

Green building

Today, it’s all about going green. We see homeowners trying to make their homes green and large companies making their operations as eco-friendly as possible. When it comes to construction companies, they start working on constructing greener buildings. This is especially the case when constructing commercial buildings for companies that want to aid in preserving the environment and lower their cut their costs while doing so. This resulted in both new technologies and new materials being used in construction. According to some reports, buildings constructed using these technologies and materials are up to 70% more efficient than an average commercial building. In the future, we can expect to see more and more companies deciding to go green and new green building technologies and materials being used.

Connected job sites

Last year, we saw plenty of construction companies utilizing mobile technology on their construction sites. This may not seem like a big deal but mobile devices have the power to make a construction project a lot easier. For example, mobile devices can be used to record on-site data that will later be used by all team members. The data recorded this way can be used to increase efficiency and reduce costs, which is always a big plus. Another way mobile devices can be used on a construction site is for communication between architects, contractors and the construction team. And with less time spent on waiting for answers from other team members the entire construction project takes less time to complete.

Tilt up construction

Another new construction technology trend you simply have to keep an eye on is tilt up construction. This is a system that uses concrete walls that are made on the site and divided into panels. Once the panels are made, they’re lifted by a crane and placed over the foundation. There are plenty of reasons why people decide to go for tilt up construction. First of all, opting for tilt up construction means you’ll be spending less money on the project since the panels are constructed quite swiftly. Secondly, using panels makes the entire process much faster. It’s also important to mention that buildings constructed this way are more versatile since the panels can be moved if necessary.

Drones

If you’ve been paying attention to what’s happening in the world of technology, you probably know how popular drones are. However, these little things are no longer designed only for personal use. They’re now being used by many companies out there in order to improve their operations. When it comes to the construction industry, companies are using drones for planning and monitoring their sites. Another great thing about drones is that they can be used to show the progress to the client without having the need to visit the site. We can expect drones to become even more of a marketing tool for winning over new clients. Last but not least, drones can be used to perform site inspection and identify any potential hazards.

Technology is on the rise and it doesn’t come as much of a surprise to see new construction technologies being used. Not only that these technologies can help every construction company keep up the pace with competition but they can also make the entire construction project quicker and less expensive for the clients. We can expect to see more and more new technologies being used as the entire construction industry is going to get more digitalized. Therefore, keeping an eye on some future construction technology trends is an absolute must.

Data Protection Tips: How to Run a Secure Business

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Protecting yourself and your customers online has never been a more fundamental element of business management. With instances of cyberattacks increasingly headline news, the truth is that cybercrime is now an issue that affects any company that utilizes an online presence. A data breach can affect your company in a variety of ways, and while it might not mean the end of your business, it can have a dramatic effect on your trade. Losing the data that your customers and suppliers trust you with can cause a big dent in your business reputation and that can be hard to come back from. Safeguarding yourself and those around you can be a simple enough task, and it’s not always about practicing safe use of technology.

Identify what you have

It’s no use committing to a strong security policy if you don’t know what you’re protecting. Often, entrepreneurs are unaware just how much data they store, and it’s vital that not only do you make yourself aware, you also make sure that your company is not breaking any laws on data storage. Carrying out an inventory of your stored data can often surprise you, and also make you realize that you need to purge data on a regular basis.

Use the cloud

Having a handy cloud-based service provider can save you a lot of security concerns. Having a bespoke service that utilizes encryption tools and up to date anti-malware software is the best way to keep yourself safe from online attacks. One of the key factors when deciding to transfer to the cloud is that service providers such as theaccessgroup.com also allow you back up systems so that in the event of a malicious online attack you reduce the risk of highly damaging data loss.

Employee Security

Having the best staff around you is one of the key elements to a successful business, but you need to make sure that not only are they good at the role they have been hired for, but also that they are security aware. Large numbers of high profile cyberattacks are caused by employees, with lost devices and weak password hygiene practices being the main sources of data loss. Make sure that any training that you offer is practical and thorough, and make certain that your staff are aware of their responsibilities when it comes to their online management. Sometimes it’s a simple matter of teaching them how to build a strong password, or the importance of keeping their company linked devices safe and secure. While we may assume that staff won’t click the strange link sent in an email, you might be surprised by how many do.

Paying close attention to the data that you hold is the first step in identifying the weak spots in your online security and the best way to make decisions on what you need to optimize your security and protect those around you. Make sure that you know the laws regarding retention of data and protect yourself so that you can focus on your profit margins.

6 Most Important Things to Consider When Buying Gaming Laptops

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If you like playing games on your PC and you want the best experience, then you have to buy a good laptop that can accommodate your needs. This will determine whether you have a great gaming experience or get frustrated when playing your games. Here are the most important things to keep in mind when buying your PC.

1. Big hard drive

Gamers generally require a hard drive which has lots of space. With a laptop, you will not be able to add hard drives later on. That is why you should buy a computer which already has the space that you need.

Even though you can buy an external hard drive, this might not be as fast. Consider buying laptops which have an SSD hard drive as they are really fast.

A single game usually takes up as much as 5GB-10GB. So, if you want to store lots of games, let’s say10-20 games, you will need lots of space.

2. Guarantee

You need to buy a laptop which has a guarantee. 2-3 years guarantee is good enough. In case the computer develops any problems, you can return it to the seller or manufacturer for free repair.

3. RAM

Get as much RAM as you can. The computer should be able to store all the frames, textures and other properties for the gaming system to work well. Try and get a computer that has between 4GB and8GB RAM. 6-8GB is best if you are an intensive gamer, otherwise you can just use 4GB.

4. Brand

When buying gaming laptops Lebanon, consider buying from a reputable company that is known for producing quality computers; Check out reviews left by other gamers about which computers they use. This will give you some leads on what to go for.

5. Cost

You could end up spending between $800 and $ 5,000 on the laptop and any other extras that you want. That is why you should determine how much money you can comfortably spend and stick to that budget.

6. Portability

More powerful laptops are less portable. If you move around a lot, you will want to buy 13-14 inch laptops as they are easier to carry around. 17-18 inch laptops are heavier but they are more powerful.

It is also important that you take your time and compare prices charged by different retailers so that you get the most value for your buck.

Quick tips

  • Buy a computer that can support high-end games. Low-end games can easily be supported through the use of a graphic card.
  • Touch screens are not recommended as their batteries tend to drain faster. In addition, they are usually more costly.
  • Try out the computer before you buy it, especially the keyboard. Make sure that you are comfortable using it. Even if you are planning to buy your computer online, head down to your local store and check out the computer so that you know exactly what you are getting.

SEO Trends That Are Going to Dominate 2018 — Time to Rethink Your Strategies!

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The way people search for things on the internet has undergone a sea change over the years. On the other side of the table, Google and other search engines also continue to refine the criteria for the rankings given to a particular page in a specific search. Every stakeholder needs to stay on top of these fast-paced changes to be able to make the best use of them. Let us try to foretell a few significant trends that we will see in the world of SEO in 2018 and beyond.

Crowded Search Results Page

The challenge for web pages so far was only to feature on the first page of any search result, and also to stay on that page for as long as possible. Each search results page used to be a list of (usually) ten websites or links, and there were several such pages. However, now each search results page also contains several other things vying for the viewer’s attention such as advertisements, information snippets, video links, tweets and so many more things which would easily dwarf the actual search results. So, now only the ranking does not matter, but also the ranking on each of these additional elements.

Personalized Search Results Page

Search results are going to be much more personalized to provide users what they are looking for. So a visitor who runs a particular search will also have his previous browsing history affect the search results page. Therefore, websites that the user has already visited may again feature in subsequent searches. So instead of a particular topic or a search string, the site or its SEO expert will also need to focus on the visitor/user.

Voice will Become Imperative

Any SEO team looking to optimize a website will necessarily have to take into account strategies to optimize results even for voice searches. Two developments have increased the importance of voice searches. First, people are no longer as shy about speaking to their phones in public as they were earlier. Second, the recognizing accuracy of voice recognition software has improved vastly, making more accurate searches possible. From 2018 onwards, SEO teams would need to keep in mind that the way a person would speak a question would be different from the way he would type his search, even if he were asking about the same thing.

Responsiveness is Key

This one has been gathering steam for the last four to five years. However, 2018 seems to be the year when the scales could finally tip over, making mobile phones almost the only way people would browse the internet. A website will, therefore, need to be primarily designed for ease of use and reading on mobile devices, and also would need to take into account the different types of devices that mobile manufacturers are coming up with every month.

Speed 2.0

One more trend that will follow the increased move towards mobile use is the speed with which a page loads. The page speed is a fundamental factor that determines user satisfaction. Visitors quickly move on to a different site if the page takes too long to load on their mobile. Slow loading websites not only suffer high bounce rate, but they also fall behind in search engine results. Google prefers fast loading websites that do not make the users wait.

Think Local

More and more listings by Google will pertain to the location of the person doing the search. For example, if a person searches for eterpro in Nashville TN, the search would also throw up other results in the locality, which might also take cues from earlier searches made by the same visitor.

Security Front and Centre

Because so much of search efforts lay out personal preferences, locations and other data about a visitor in the domain of search engines, it is imperative that a secure website is created, and this factor is also expected to influence website rankings in 2018. Not only for search engines, but the secure flag on a website will increase and improve visitor confidence in the site, which will result in more transactions being carried out there.

All of the above trends have been making their importance felt over the last few years, and 2018 is expected to see their significance grow beyond recognition. Unless a webpage keeps abreast of these trends and adapts itself accordingly, there is a high chance of slipping in the rankings quickly and finding it difficult to climb back up.

Top 3 Must Have Contact Center Solution Features for Highest Agent Productivity

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Agents are the real asset of any call center or customer care centers. The skills and productivity of agents help customer care and support centers to not only delight its customers, but also to increase revenues and business. Thus, for any call center or support center, the most important task is to do whatever possible and required to increase productivity of the agents. The contact center solution comes with simple to advanced features to provide the required tools to an agent to work at his best. Different contact center software has a different set of features. Virtual call center software will reduce several harms by allowing your company to hire remote agents to manage your call center business serene of several staff at special and out of the way physical areas.

There are many features which all call center software has, but there are three most important features that will help you to improve productivity of your agent at best possible.

Sticky Agent

This feature will assure that the customer call is routed to the same agent with whom he had the last conversation. This is an advanced call center solution feature and it is not available in open source call center solutions such as VICIDial. Also, many contact center solutions don’t have this feature. However, the fact is, this is one of the most important features to not only improve productivity of agents, but also to improve the customer satisfaction ratio. As the agent is already aware of the client, his preferences and case history, it will take the least time for him to resolve the query or provide required assistance. This feature will decrease wrap up time, increase customer satisfaction and improve agents’ productivity.

Skill based Routing

This is a unique call routing feature of call center software that routes the call of customers to the agent who has required skills to resolve the issue quickly. As an agent has required skills to resolve concerns of the customer, this call routing method will work intelligently in decreasing call wrap up time. Also, the customer will be delighted with a prompt solution given by the agent instead of putting the customer on hold for long or transferring the call to another agent. The agents will be able to handle calls quickly. This will not only increase their performance, but it will also sharpen their skills and boost their confidence. All these will collectively increase productivity of the agents. This feature is also not available in all contact center solutions.

Predictive Dialer

It is an advanced call center solution dialer, which will work on a mathematical and predictive algorithm. According to this algorithm, the system will predict the number of calls will be answered and available agents to handle the answered calls. This way the contact center solution will assure each agent is assigned calls as soon as he wraps up his last call. This way, the system will assure to use the agents at their best. This is also an advanced feature of call center software and not available in all solutions.

Increasing agent productivity isn’t as simple as you thinking to work longer hours, taking few breaks, or work on the week off. These are the top 3 most important features which will help to increase agents’ productivity as well as delight customers. Make sure to look for these features in the solutions you buy.


The New Wave of Connectivity

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The Connected World

In the week that Amazon acquired the smart doorbell, ‘Ring’, and rivals Samsung confirmed the release of ‘Bixby’ – a premium smart speaker set to hit the market later this year – big and small brands are edging that one step further in extending their digital arm to every part of the consumer’s life.

The Evolution of the IoT

The digital industry has come a long way from dialling up a ‘Smartmodem’ in the nineties at 56kbps; and mobile phones consuming our attention with built-in cameras and microphones in the noughties. Now, almost every device is becoming smart and interactive; from connected cars to connected homes, heating and even connected healthcare. We live surrounded by the Internet of Things.

The shift has gone from consumers wanting entirely digital to a need for an interactive world involving more physical and sensory experiences. Research from Salesforce tells us that 75% of people now expect a consistent experience when they engage with brands. Hence the reason for the boom in smart and connected devices swamping our homes – such as the Amazon Echo, Google Home, and the latest Apple HomePod offering a high-end speaker combined with Siri.

Personalised Experiences

The research also said that customers expect companies to automatically personalise in-store and online experiences, with 61% willing to share personal data to have this. Companies need to proactively address their customers current and future needs – which is what smart devices in this ‘Connected Age’ are doing.

We can be told everything – what time we need to leave for work in order to beat the traffic, or the state of our dental health, measured by a toothbrush that tracks our brushing habits. Over 4 billion consumer devices come with AI-powered digital assistants, and that number is expected to hit 7 billion by 2020.

Byton, a new car designed by the brains behind BMW and Apple, have just unveiled what the future of SmartCars might be like. Merging personal life outside the car with experiences while driving. With the clever tagline ‘It’s not a car, it’s a smart device’.

What can marketers learn from the smart device invasion?

Consumers are slowly starting to rebel against digital as we know it – which is proved as Nokia unveil a rebooted version of the classic Nokia 8110 – the want for digital and physical worlds to be combined is now evident.

As marketers, it is important that we see digital and physical as one and the same. Designing physical experiences that connect consumers with the world around us, facilitated by digital devices, is the future of our day-to-day lives.

Using data to help

Building experiences that deliver against rising customer expectations sounds daunting but with more data than ever available it’s not something to worry about. Data first is a principal that Whitenoise Media truly believe in. Understanding consumers habits and interactions shapes the digital strategy that we deliver.

All too often companies that think they should be targeting “Millennials” but have no real idea as to why or how. Challenging these perceptions can deliver greater insights and opportunity into just who your customers really are and they behave.

The rise in social marketeers over the past three years has caused a one sided approach to strategy. Understanding behaviour through data allows you to create compelling, engaging content on any channel whether its mobile, Facebook, Google, Youtube, Snapchat or Instore.

For more information on how WhiteNoise Media can help, visit our website www.whitenoise.media or email euan@whitenoise.media.

3 Ways to Help Ensure the Security of Your Business

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Security breaches can be any organizations worst nightmare. They could lead to a variety of critical issues such as stolen property and data breaches. It could result in access to people’s data, theft, the hacking of websites, and ultimately major setbacks in your operations. For this reason, keeping your business secure should be of the utmost importance. There are a number of ways that you can approach security within your business to ensure that it’s difficult for people to get access to sensitive information as well as valuables. This article will look at 3 of the many ways that you can approach security when it comes to your business.

Secure Server Rooms

Servers usually store sensitive data that is useful in the operations of a business. The wrong person gaining access to your server room could, therefore, have damaging effects. To secure this room, you should consider keeping it locked at all times and enforcing strict security measures to those who do have access. These measures should include logging who enters and exits the room by using a surveillance camera or authentication system as well as mounted server racks to deter quick thefts. Additional methods include getting a case lock so intruders can’t access the hard drive and securing portables such as laptops. You could even go as far as using a managed security service to protect your business from crime. This security guard could keep an eye on the server room as well as other key locations on the premises.

Digital Security Procedures

Most businesses presently collect data from customers and clients to use for different purposes. Some reasons this is done include to understand consumer behaviors and help the company make better-informed decisions based on their findings. If data is used effectively, this also means that it can give the business a competitive edge over others in their industry. For this reason, strong digital security procedures are key if you want to reduce the risk of compromised personal data dramatically. A digital security procedure to consider putting in place includes using stronger passwords that aren’t easy to guess. An approach you could try when attempting to choose a secure password is including a combination of capital as well as lowers case letters, including numbers and symbols as well as making it between 8 and 12 characters long. Another approach to data security is to change your password every at least every 90 days. Additionally, ensuring every individual has their own username and password is also a way to keep intruders out.

Surveillance

24-hour surveillance is a necessity when you have valuables, assets, or highly secure information to protect. It enables you to identify and account for who is on your property at all times as well as whose accessing areas with highly sensitive information. Installing a surveillance system or video surveillance is therefore key to monitoring what’s going on. The good thing is that you can get a relatively affordable surveillance system with Zions Security Alarms and you’d be able to choose from a range of products and decide which ones meet your needs as a business. By getting an efficient surveillance system, you should be able to ensure better security as well as easily find anyone whose attempting theft or hacking.

Security on your business is imperative to ensure your customers feel safe. Breaches in security could mean the loss of clients and customers as well as the loss of valuable information. TO prevent such destabilizing instances, you should, therefore, try and take the necessary steps to help make your business as secure as possible.

How to Use Facebook Messenger’s Checkbox Plugin to Grow Your Email List

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If you are a blogger, business owner, or digital marketer, it’s likely that you have heard of email marketing and the benefits of growing your email list.

Through email marketing, your business is able to circulate you regular newsletter, generate leads, promote your services, and more! However, changes in the marketing landscape have made growing and sustaining your email list even more difficult.

While sales funnels and lead magnets have had their day, the effectiveness of these methods have been dwindling. Website visitors are getting even more hesitant to hand over their email addresses – even in exchange for free content. The solution? It may lie in harnessing the power of Facebook Messenger to draw your followers in by meeting them where they’re at – on social media.

Grow Your Email List with Facebook Messenger’s Checkbox Plugin

With over 2 billion active users worldwide, it’s undeniable that Facebook is a powerful force in our everyday lives. People use Facebook to network with others, share their thoughts, and yes – even connect with businesses online! The key to reaching your target audience and growing your business email list could depend on tapping into the amazing potential of Facebook Messenger’s Checkbox Plugin.

Find out why this plugin is a great discovery for business owners and marketers alike!

What is the Checkbox Plugin and How Does it Work?

The Facebook Checkbox Plugin is essentially a bit of JavaScript code that you embed into your business website in order to track visitors and follow up with them via Facebook Messenger.

While the usual website pop-ups are typically closed right away, this plugin allows visitors to opt in to receive messages directly to their Facebook inbox at just the click of a button. Completely frictionless!

With Facebook’s Checkbox Plugin, you reach users where they spend most of their time online. The messages can then be custom tailored to your brand, with call outs to schedule an appointment, sign up for your newsletter, or check out your services. Savvy!

How to Install the Checkbox Plugin

The Facebook Messenger’s Checkbox Plugin could easily be your business’s new best friend! To get started on growing your email list with ease, follow the steps below.

  1. Create your Checkbox Plugin by defining the message you would like to send, and generate your unique Facebook bot code for your website. The CheckBox Plugin will be linked to your business Facebook Page in order to send a message to the user’s inbox.
  2. Confirm that your usage of the plugin is compliant with local laws for gathering user information.
  3. Follow Facebook’s best practices in regards to messaging users and optimizing your Checkbox Plugin.

Once installed, you will be given the ability to write your message copy, select features, and more. Now you’re good to go!

How to Encourage Facebook Users to Subscribe to Your Email List

Now that you have reached out to your website visitors, you can encourage them to join your email list for exclusive updates, promotions, and more.

While the message depends on your unique business, here are some ideas to get you started.

  • Offer to send them a promo code for sweet discounts in exchange for their email address
  • Create a contest where their email address enters them in the running for prizes
  • Give them access to private resources, like tutorials, via their email address

Get creative with it! Think of some ideas to entice visitors to sign up for your email list. Keep language casual, friendly, and helpful. Make the process easy for them and show them what value you can provide.

Once received, you can then add their information to your email list – for example, on Mailchimp and the like. You can even follow up with them automatically on a regular basis. Grow your email list over time in order to promote your services and keep followers up to date on your business.

Get Started with Facebook’s Checkbox Plugin Today

Growing your email list can be a cumbersome process – but it doesn’t have to be. With Facebook Messenger’s Checkbox Plugin, enticing your website visitors to subscribe becomes frictionless and custom tailored to your business. Meet users on the most popular social media site, Facebook, and forge a connection that’s built to last.

Guest article written by: Jessica Foster is a SEO Copywriter and Content Marketing Strategist at Keys&Copy – providing creative solutions to boosting business’ visibility on the web. She lives in the very beautiful Seattle, WA. You can find out more about her by visiting Keys&Copy online. Websites: Keysandcopy.com, Botsify.com – Instagram: Instagram.com/keysandcopy

Explore the Amazing World of Tungsten Men’s Wedding Bands in 2018

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2017 has ushered in a path-breaking trend in wedding band creation and designs that has completely revolutionized the fine jewelry scenario like never before. The most common and frequently used metal until the 21st century in jewelry making has been gold. However, the current generation focuses on durability, style, and wear-ability and tungsten jewelry particularly; tungsten wedding bands fit the bill perfectly.

Tungsten is supposed to be a non-reactive metal and is definitely hypoallergenic. It is resistant to easy scratches and chips. Jewelry experts and designers are preferring tungsten carbide for handcrafting pieces. It is stronger as compared to aluminum. Tungsten carbide wedding bands are perfect for men who do a lot of outdoor work and operate heavy machinery. Tungsten wedding bands are quite reasonably priced. They would be lasting forever and are scratch-resistant. They would always stand out from the rest and make their amazing presence felt all the time.

Choosing the Perfect Design

Tungsten carbide wedding bands are long-lasting. They have led to various misconceptions such as they are impossible to redesign, engrave, or decorate. It is quite true that tungsten is a strong and a robust metal. You would be spellbound to come across the amazing variety of designs and styles in tungsten wedding bands. Some of the most popular men’s wedding band designs in tungsten are the following:

  • Wood tungsten wedding bands
  • Wide bands
  • Tungsten wedding bands with inlay
  • Two-tone tungsten wedding bands
  • Polished wedding rings
  • Black tungsten wedding bands
  • Tungsten plain wedding bandsTungsten wedding bands with a brushed effect.

The hardness and compatibility of tungsten actually let the craftsmen experiment with a plethora of styles and designs. Inlaying tungsten using another metal seems to be in great demand among the modern bridegrooms. The inlays could be gold, silver, or any colored metals. It would be instilling a touch of vibrancy and elegance to any sober design. Visit https://www.mensweddingbands.com for an extensive inventory.

Can Tungsten Wedding Bands Match the Bride’s Wedding Rings?

Tungsten wedding rings are path-breaking and they come in a host of masculine designs which match perfectly with the bride’s wedding ring. Tungsten wedding band for men would be complementing platinum, gold, white gold, and silver wedding ring styles and designs for the brides. Here are a few suggestions:

  • It is best if the bride and the bridegroom buy from the same metal class.
  • Buy rings of matching design themes and same width.
  • Ask for similar or actually complementary or matching engravings on the wedding bands.

Remember tungsten carbide wedding rings could be engraved even though the hardness of the metal may make things a wee bit challenging as compared to silver and gold traditional wedding rings.

Conclusion

Tungsten wedding bands for men are unique and wholesome. Often grooms are looking for wedding bands with gemstones. You could go ahead customizing your wedding bands with emeralds and diamonds for complementing your wedding theme. Tungsten is the best choice under the circumstances as it is pocket-friendly and customizable and open to personalization and experimentation.

Guest article written by: Andrew Thompson is a jewelry artist and an ardent blogger. He offers important jewelry buying and maintenance tips from time to time in his blog posts. He suggests valuable resources such as https://www.mensweddingbands.com for the right choice.

Choosing an Outsource Developer

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When it comes to iOS app development, you want to make sure you get what you pay for. Outsourcing is a great way to capitalize on the expertise of an app agency especially if your business’s main focus is not in IT.

Native Versus Hybrid Development

When outsourcing, it is important to partner with a company or individual that uses the right technologies for the project. To make full use of iOS app features, you need to use Objective-C or Swift, iPhone’s native programming language. Native development differs from hybrid development is higher application performance. The advantage of hybrid development is quicker turnaround time.

Hiring an Outside Developer

Choosing to outsource iOS development to a dedicated team is a great way to develop application solutions while also maintaining a certain degree of control over the process. When you outsource to an individual or a company, you are essentially creating a partnership.

There are many benefits to this partnership. Many organizations focus on the money saving aspect. Outsourcing does save you resources you would otherwise need to dedicate to housing, administration, hiring, and taxation along with other expenses. But this is just one of the advantages. Your business may also be able to launch before competitors without the legal and technical of hiring and supporting a development team.

If you decide to outsource to a development team, you should take the time to prepare first. Before even looking at potential partners, you need to you have a clear and accurate product description complete with design and feature requirements. Once you know what you need, it is time to start looking for some app programmers.

Always take the time to review their website and portfolio. Check references, testimonials, and case studies. Once you have a shortlist ready, start conducting interviews. Consider conducting interviews in person or over Skype. Pay attention to their communication skills. They should be able to clearly explain things in your native language. Ask them about recent projects, testing, and how they fix bugs. They should have a proven record or delivering excellent work on time. Pay attention to any red flags that present themselves.

App Development Process

The biggest risk of outsourcing is quality. You want to make sure you know the process, have checks in place, and maintain a certain level of supervision. Generally, the process has four stages: discovery, evaluation, development, and control and production.

During discovery, you will most likely discuss terms, goals, and deadlines. This is the time when everyone makes sure they are on the same page. The evaluation process involves sussing out the intended full range of features and capabilities and doing mockups. You and outsource partner be determining your goals and visions before actual development.  Development is the actual process of coding and creating the app. The control and production process is an ongoing cycle. You should be in contact throughout the whole process. The developer should be running tests and checking in to make sure everything is on track.

Things to Keep in Mind

You want to follow some best practices when it comes to outsourcing. If you are going to put your brand’s name on a product, you want to be confident it is the highest quality possible. There are some general tried and true rules and some basic practices that will help you avoid mistakes.

Work with a company that is aware of current trends. This doesn’t necessarily mean you don’t want to also stay unique. You want to be inspired while staying distinguished. What value does your app bring to the community? Keep this question in mind.

Know who your intended users are. If you try to make a product that appeals to everyone, it will always fail to live up to its potential. Collect feedback from users during the entire development process. Remember, you are designing this application for them.

Make sure you have adequate legal protection. There is always the chance that a business transaction will hit a speed bump. You don’t want to find yourself in a troublesome legal situation. It is wise to seek legal advice from a firm located in the country where you are outsourcing to. Consider reserving final payment until accepting the outcome. This allows you some leverage until you receive the agreed upon product.

Outsourcing has many benefits but it can be a bit intimidating the first time. It is a great way to leverage the expertise of an app development team without the overhead of hiring in-house employees.

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